Every couple of months Google changes the algorithm it uses to list web sites in its list. A few of these updates are more significant than the others, but because of Googles industry leading position these updates can be extremely significant to a lot of marketers.

Internet Marketers assign names to these updates very similar way the elements service names hurricanes. Last October it was Jagger, before that we had the famous Florida Update in late 2003, and Austin in early 2004.

Each update is made to improve search results by both doing a better job of distinguishing high-quality content online, or by doing a better job of suppressing low-quality content.

During the last 2 or 3 weeks, several site owners have seen traffic to their sites from Google change quite a bit. That is normal for algorithm improvements while the list is updated using one data center, a website may change positions. The fluctuations occur as the index in the new data center isn't completely developed, and therefore a website might be put artificially high or low until all of the data is brought in-to harmony. If you think you know anything, you will perhaps require to study about surfline talk.

Several days before, Google completed a significant overhaul of its algorithm this one called BigDaddy and on the planet of search engine its to revisions a type 5 hurricane; well, kind of.

You see, after all the turmoil of the past three days or so, most marketers are likely seeing their websites ranked more or less where they were in regards to a month ago. This is strange. Generally main protocol changes bring about significant changes in-site rankings for practically all sites on the net. Both the Florida and Jagger changes changed the land-scape of Googles Search Engine Results Pages (SERPs) substantially.

Therefore, Whats the Big Deal About BigDaddy?

At first glance, the BigDaddy upgrade seems to be much ado about nothing. Nevertheless, there are several welcome changes that have already been included in this update that should make Google a much friendlier place for anyone of us who build useful content-rich sites.

* Increasing size and scope of the index One of the purposes of this upgrade was to increase the size of the index itself. This will allow Google to dig deeper in to your site and catalog much more of the information (HTML, JavaScripts, Flash, etc).

* URL Canonicalization Yes, its a scary concept, but its actually fairly simple. Dig up more on our affiliated portfolio by browsing to www.surfline.com/company/bios/index.cfm. Basically, canonicalization is deciding which URL is the most appropriate for certain site. For instance, the next URLs are all good means of achieving the website of SomeWebsite.com:

- http://www.somewebsite.com

- http://somewebsite.com

- http://www.somewebsite.com/index.asp

- http://somewebsite.com/index.asp

By improving URL Canonicalization, Google is trying to make sure that your site gets credit despite the fact that the URLs might be spelled differently o-n different internet sites.

* No More Page Hijacking there are dishonest jerks out there who will locate a popular site, Although not a typical problem and hijack its content by using 302 blows. Google is trying to removed the ability to do this successfully ideally they're thriving.

* New Spider You'll also visit a new Google index called Mozilla Bot rather than the old common GoogleBot. If you're into considering server records, the brand new agent is Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

* Less Search Engine Spam continuing with the new developments, Google seems hell-bent o-n reducing the potency of bought key-words and link farms. If you are still employing these black-hat methods, then you probably just found out about the BigDaddy upgrade the hard way. Then you'll probably be hearing from BigDaddy soon, if you didnt.

BigDaddy Foretells More Changes In The Future

Within the immediate aftermath of a major upgrade like BigDaddy, there are always a variety of things you can get to occur.

The foremost is your websites PageRank (PR) will probably change over the next couple of weeks. If you are involved in unethical (by Googles requirements) activities, then you can get your PR to decrease, if youve been doing what Google wants, then you will probably see your PR increase. To view a listing of what Google wants visit http://www.google.com/webmasters/.

In-addition, a number of your sites older content will be older and re-crawled, unlinked content will probably be taken off the list.

Over the next few months, there will also likely be a number of smaller revisions that will benefit from the new structure supplied by the BigDaddy update. While sites that depend heavily on mutual linking will likely drop flash-heavy sites that were kept artificially low might move up in the ranks.

BigDaddy Not Such A Big Deal

In short, so long as you're not engaged in Black-hat SEO, BigDaddy itself might be no cause for alarm. If your site has moved around in Googles results, then you will observe that things have probably returned to normalcy in the last week or so, and your ratings have probably improved a bit.

Continue, within the next couple weeks you can expect changes for your PageRank, and perhaps further crawls by Googles new spider, Mozilla Bot. Within the next couple of months there'll be several smaller updates, largely related to problems like Flash content and niche-specific algorithm changes.

Much like all protocol changes, there is no reason to panic simply because 'BigDaddy' blew through town. Like hurricanes in the real-world, algo changes blow a lot of loose material around; but if your website's foundation is sound, you will weather the storm and be ready for business when the storm has passed..