There are many keyword resources out there. I like to utilize Overtures because its free and easy. Take into account that the figures from Overture are often filled often a l...

Hows that list coming along? You wll remember in-the first part of this series I covered getting a list together of some ideas on your site or blog niche. Hopefully you have a sizeable set of basic classes. The next steps include narrowing the keywords and then doing some supply and demand study.

There are several keyword resources out there. I like to use Overtures because its free and easy. Remember that the figures from Overture usually are filled sometimes a bit sometimes a lot. They fudge the figures by counting like queries fly and flies or affiliates and affiliate get counted because the same problem. Remember they make more money convincing their potential advertisers that a search term is common.

So plug-in one of the general search terms from your list. Im going to try dogs. To compare more, people are asked to glance at: read quality link building. Here are the results:

Queries done in February 2006

Count Research Period

1104234 dog

225786 breed of dog

183180 dog instruction basics

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog image

88480 dog for sale

62657 dog brushing

56907 dog present

I edited a couple of like snoop dog out for expediency. I prefer dog training [basics] and dog breeds. Seems like individuals are looking for both quite a bit. Since we have the demand, lets go over to Google and examine the source.

Type in the exact search term, placing quotes around it so Google looks for just what we want. In the event that you place in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner with this number.

Ever heard of Sumantra Roy? Most likely not. Hes a man who specializes in particular keyword study and Search Engine Optimization. He has devised a system called the Keyword Effectiveness Index or KEI to assess the potential of the keyword. I use a simpler version of it. Here it is:

KEI = Demand / Supply

That's - Demand divided by Supply. The larger the KEI the better. Thus giving a simplified KEI to you that ranges from 1-10. People compare this for the Richter Scale, and thus each successive number is greatly better than the last number.

In our example above, the KEI for dog will be.04, which isnt that good. Browse this URL best backlink builder to read how to acknowledge this enterprise.

Dog Training Basics produces 45,600 results for Google. The KEI would be 4, which is fantastic. Hmmwait a moment. Our lesson is concluded by that. Bye. [Sound of running down the door and hall slamming]. A little geek humor there.

Perform a few more and see what you develop. Used to do dog name and got a of.10, which will be bad. I also tried dog surprise, which got me a KEI of.07. We discovered quality backlinks by searching Yahoo.

I usually grab the best KEI key words and plug them back in the Overture software and try it again.

Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it is. Just remember that they use different resources for both demand and supply than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller number that has good quality prospects on it..